Cosmetics are popular among young men. As society's perception has changed, cosmetics became a gender neutrality age in which men, not just women, are used together.
As a result, the cosmetics market is expected to grow in size, and K Beauty is expected to focus on men as well as women.
A recent L'Oréal executive announced that men's makeup products will be easily available in US and international department stores within five years, according to a recent report from the KOTRA US Los Angeles Trade Center.
L'Oreal's director Vismay said: "Men are increasingly using makeup products. In line with this trend, we will increase investment in the men's beauty market of large corporations such as L'Oreal and P & G, and diversify the product range. "Especially, men's cosmetics (makeup) Leading brands will continue to invest heavily in male product development. "
Source: Love's Beauty
The men's beauty market is estimated at about $ 21 billion in 2017, and by 2023, the world's male beauty market is expected to grow to about $ 28 billion.
Among the male cosmetics products, the hair cosmetics products excluding the hair products and beard related products, which have been continuously popular, are popular, and the demand for the male cosmetics market is gradually increasing.
Source: Love's Beauty
Currently, the US cosmetics market is also focused on men. Milk Makeup launched its gender neutrality line for the first time in January 2017 and the global cosmetics editor Sephora collaborated with renowned blogger Patrick Starrr to create the Formula X men's nail polish Giorgio Armani, a world-renowned luxury brand, also launched lip balm for men and women.
In addition, The Body Shop, Kiel and Clinique are already in competition for selling men's cosmetics products, and cosmetics companies such as L'Oreal, Procter & Gamble and other cosmetics companies are launching men's lines .
Luxury brands Foamfold and Marc Jacobs have also been steadily making good sales through their men's cosmetics products, and the cosmetics industry expects other luxury brands to launch men's cosmetics in a variety of lines.
"K Beauty has to attract not only women but men as well," an investigator at the Los Angeles Trade Center said. "Korean cosmetics are becoming very popular in the US cosmetics market in the United States and have grown into a global buyer. We can use this advantage to make a great contribution to sales if we export the same kind of cosmetics as well as women's cosmetics by adding lines for men. "
In the United States, there is a growing number of homosexuals and the male makeup market is exploding. Edward Bess, founder of Edward Bess, a luxury cosmetics store in Bergdorf Goodman in the United States, says, "Men make up is a matter of self-identity and self-confidence, not sexuality."
In particular, the young cosmetics market is expected to grow steadily regardless of heterosexual and homosexual as it is a major reason for the popularity of men's cosmetics.
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Source: Love's Beauty
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